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Platform strategy : how to unlock the power of communities and networks to grow your business / Laure Claire Reillier and Benoit Reillier

By: Contributor(s): Resource type: Ressourcentyp: BuchBookLanguage: English Series: A Gower bookPublisher: London ; New York : Routledge, Taylor & Francis Group, 2017Description: xviii, 221 Seiten : Illustrationen, Diagramme ; 26 cmISBN:
  • 9781472480248
Subject(s): Genre/Form: Additional physical formats: 9781315598949 | Erscheint auch als: Platform strategy. Online-Ausgabe First published. London : Routledge, Taylor & Francis Group, 2017. 1 Online-Ressource (XVIII, 221 Seiten) | Erscheint auch als: Platform strategy. Online-Ausgabe London : Routledge Taylor & Francis Group, 2017. 1 Online-Ressource (XVIII, 221 Seiten) | Erscheint auch als: Platform strategy. Online-Ausgabe London : Routledge Taylor & Francis Group, 2017. 1 Online-Ressource (xviii, 221 Seiten)DDC classification:
  • 658.4/012 23
  • 658.4012
RVK: RVK: QP 360 | ST 610 | QR 760 | QP 650 | QP 345 | QR 700LOC classification:
  • HD9999.M782
Summary: Introduction to platform businesses -- The meteoric rise of platform businesses -- What is a platform business? -- Economic characteristics of platforms -- Platforms as business models -- Platform-powered ecosystems -- Lifestages of platforms : design -- Platform ignition: proving the concept -- Platform scaling : reaching critical mass -- Platform maturity : defending profitable growth -- Platform pricing -- Trust, governance & brand -- Platforms, regulation and competition -- Competing against platforms -- The future of platforms -- IndexCall number: Grundsignatur: 2017 A 4982PPN: PPN: 872870804
Holdings
Item type Home library Collection Shelving location Call number Copy number Status Barcode
Freihandbestand ausleihbar Bibliothek Campus Süd wirt 5.2 Lesesaal Wirtschaftswissenschaften und Informatik (LSW) 2017 A 4982 ;c Available 51857784090
Total holds: 0
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