Personality, design and marketing : matching design to customer personal preferences / edited by Gloria Moss

Contributor(s):

Moss, Gloria [HerausgeberIn]

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: New York : Routledge, 2017Edition: 1 EditionDescription: 1 Online-RessourceISBN:

9781351974226
9781315267821

Subject(s):

Additional physical formats: 9781315267821. | 0566087847 | 9780566087844 | 135197422X. | Erscheint auch als: No title Druck-Ausgabe | Print version: Personality, design and marketing. New York : Routledge, 2017 | Erscheint auch als: Personality, design and marketing. Druck-Ausgabe. London : Routledge, 2017. x, 127 SeitenLOC classification:

HF5415.32

Online resources:

Zugang im Netz des KIT

Summary: Introduction : overview of the book -- Contributor biographies -- Personality theories / Ceri Sims -- Personality encoded in graphic expression -- Graphic expression and personality / Gloria Moss -- Inferring personality from drawings / Bill Wylie -- Personality as reflected in creatives' adverts / Jim Blythe -- Personality communicated in children's digital and non-digital drawings : inferences for marketing research / Judi Harris -- Preferences are for design and marketing that mirror the observer's personality -- Personality : its impact on design and advertising preferences / Gloria Moss -- Ensuring a match between the words on a website and the personality of web visitors / Holly Buchanan -- Matching website and audience personalities : the case of music artist marketing / Paul Springer -- How organisations can create the right environment for personality-sensitive design / Gloria MossPPN: PPN: 881816612Package identifier: Produktsigel: ZDB-4-NLEBK

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