The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser / Tara-Nicholle Nelson

Mitwirkende(r):

Nelson, Tara-Nicholle [VerfasserIn]

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Verlag: Oakland, California : Berrett-Koehler Publishers, Inc, [2017]Auflage: 1 editionBeschreibung: Online Ressource (xi, 160 pages)ISBN:

1626568847
9781626568846
9781626568853
1626568855
9781626568839
1626568839

Schlagwörter:

Andere physische Formen: 1626568855 | 1626568839 | 1626568847. | 9781626568853 | 9781626568839 | 9781626568846. | Erscheint auch als: Kein Titel Druck-Ausgabe | Print version: Transformational consumer. Oakland, CA : Berrett-Koehler Publishers, [2017]DDC-Klassifikation:

658.8343
658.8/343

LOC-Klassifikation:

HF5415.335

Online-Ressourcen:

Zugang im Netz des KIT

Zusammenfassung: Prologue : thirty years of transformation -- Introduction : how to transcend the transactional -- Meet the transformational consumer -- Removing resistance and triggering progress -- The hero's journey of your transformational consumer -- Your call to adventure -- Rethink what you sell -- Rethink your customer -- Rethink your marketing -- Rethink your competition -- Rethink your culture -- Conclusion: transcendence : the natural state of things -- The transformational consumer self-assessment : what do you need to rethink first? -- Acknowledgements -- About the authorPPN: PPN: 881833428Package identifier: Produktsigel: GBV-4-BusiCore | ZDB-4-EBA | ZDB-4-EBU | ZDB-4-NLEBK

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