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The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser / Tara-Nicholle Nelson

Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: Oakland, California : Berrett-Koehler Publishers, Inc, [2017]Edition: 1 editionDescription: Online Ressource (xi, 160 pages)ISBN:
  • 1626568847
  • 9781626568846
  • 9781626568853
  • 1626568855
  • 9781626568839
  • 1626568839
Subject(s): Additional physical formats: 1626568855 | 1626568839 | 1626568847. | 9781626568853 | 9781626568839 | 9781626568846. | Erscheint auch als: No title Druck-Ausgabe | Print version: Transformational consumer. Oakland, CA : Berrett-Koehler Publishers, [2017]DDC classification:
  • 658.8343
  • 658.8/343
LOC classification:
  • HF5415.335
Online resources: Summary: Prologue : thirty years of transformation -- Introduction : how to transcend the transactional -- Meet the transformational consumer -- Removing resistance and triggering progress -- The hero's journey of your transformational consumer -- Your call to adventure -- Rethink what you sell -- Rethink your customer -- Rethink your marketing -- Rethink your competition -- Rethink your culture -- Conclusion: transcendence : the natural state of things -- The transformational consumer self-assessment : what do you need to rethink first? -- Acknowledgements -- About the authorPPN: PPN: 881833428Package identifier: Produktsigel: GBV-4-BusiCore | ZDB-4-EBA | ZDB-4-EBU | ZDB-4-NLEBK
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