Retail location planning in an era of multi-channel growth / Mark Birkin, Graham Clarke and Martin Clarke

By: Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: London : Routledge, 2017Description: 1 Online-RessourceSubject(s): Additional physical formats: 1409404072 | 9781409404071 | 9781315605937 | 1409404080. | 9781409404088. DDC classification:
  • 658.8/7
LOC classification:
  • HF5429.275
Online resources: Summary: Introduction -- The dynamics of retail store location -- GIS and models for retail planning and analysis -- Geodemographics and its role in retail marketing and location planning -- Model-based methods for store network planning -- Exploring retail demand: estimation methods and future drivers of change -- Measuring the attractiveness of retail stores or shopping centres -- Network optimisation -- Network reinvention -- E-retailing -- Big data analytics and retail location planning -- ConclusionsPPN: PPN: 885992903Package identifier: Produktsigel: ZDB-4-NLEBK
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