Normale Ansicht MARC-Ansicht ISBD

Retail location planning in an era of multi-channel growth / Mark Birkin, Graham Clarke and Martin Clarke

Von: Mitwirkende(r): Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Verlag: London : Routledge, 2017Beschreibung: 1 Online-RessourceSchlagwörter: Andere physische Formen: 1409404072 | 9781409404071 | 9781315605937 | 1409404080. | 9781409404088. DDC-Klassifikation:
  • 658.8/7
LOC-Klassifikation:
  • HF5429.275
Online-Ressourcen: Zusammenfassung: Introduction -- The dynamics of retail store location -- GIS and models for retail planning and analysis -- Geodemographics and its role in retail marketing and location planning -- Model-based methods for store network planning -- Exploring retail demand: estimation methods and future drivers of change -- Measuring the attractiveness of retail stores or shopping centres -- Network optimisation -- Network reinvention -- E-retailing -- Big data analytics and retail location planning -- ConclusionsPPN: PPN: 885992903Package identifier: Produktsigel: ZDB-4-NLEBK
Dieser Titel hat keine Exemplare
KIT – Die Universität in der Helmholtz-Gemeinschaft                         Home | Impressum | Datenschutz | Barrierefreiheit | KIT