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Designing with data : improving the user experience with A/B testing / Rochelle King, Elizabeth F Churchill, and Caitlin Tan

By: Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: Beijing ; Boston ; Farnham ; Sebastopol ; Tokyo : O'Reilly, April 2017Copyright date: ©2017Description: 1 Online-RessourceISBN:
  • 9781449334963
Other title:
  • Improving the user experience with A/B testing
Subject(s): Additional physical formats: 9781449334833 | 1449334962. | 1449334954. | 1449334830 | 9781449334963. | 9781449334956. | Erscheint auch als: Designing with Data. Druck-Ausgabe 1. Auflage. Beijing : O'Reilly, 2017. 337 SeitenDDC classification:
  • 004.019 23
RVK: RVK: ST 265Local classification: Lokale Notation: inf 5.52LOC classification:
  • QA76.9.H85
Online resources: Summary: A Framework for ExperimentationIntroducing Our Framework; Three Phases: Definition, Execution, and Analysis; Examples: Data and Design in Action; Summary; Questions to Ask Yourself; The Definition Phase (How to Frame Your Experiments); Getting Started: Defining Your Goal; Identifying the Problem You Are Solving; Building Hypotheses for the Problem at Hand; The Importance of Going Broad; Which Hypotheses to Choose?; Summary; Questions to Ask Yourself; The Execution Phase (How to Put Your Experiments into Action); Designing to Learn; Designing the Best Representation of Your Hypothesis; SummarySummary: Questions to Ask YourselfThe Analysis Phase (Getting Answers From Your Experiments); Vetting Your Designs Ahead of Launch; Launching Your Design; Evaluating Your Results; What Does the Data Say?; Rolling Out Your Experience, or Not; Case Study: Netflix on PlayStation 3; Summary; Questions to Ask Yourself; Creating the Right Environment for Data-Aware Design; Principle 1: Shared Company Culture and Values; Principle 2: Hiring and Growing the Right People; Principle 3: Processes to Support and Align; Summary; Questions to Ask Yourself; Conclusion; Ethical Considerations ; Last Words; ResourcesSummary: [ Foreword ]; [ Preface ]; Introducing a Data Mindset; Data as a Trend; Three Ways to Think About Data; What Does This Mean for You as a Designer?; Data Can Help to Align Design with Business; With a Little Help from Your Friends…; What If You Don't Have Data Friends (Yet)?; Themes You'll See in This Book; Summary; Questions to Ask Yourself; The ABCs of Using Data; The Diversity of Data ; Why Experiment?; Basics of Experimentation; A/B Testing: Online Experiments; Your Hypothesis and Why It Matters; Running Creative A/B Tests; Summary; Questions to Ask YourselfPPN: PPN: 886007534Package identifier: Produktsigel: ZDB-4-NLEBK
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