Planning by design based systematic methodologies / Hakan Butuner

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: Boca Raton, FL : CRC Press, 2017Description: 1 Online-RessourceSubject(s): Additional physical formats: 1351795872 | 9781351795876 | 1498761321 | 9781498761321 | 1315206056 | 1351795864. | 9781351795869. | Erscheint auch als: No title Druck-Ausgabe | Print version: Planning by design based systematic methodologies. Boca Raton, FL : CRC Press, 2017DDC classification:
  • 658.4/012
LOC classification:
  • HD30.28
Online resources: Summary: 4.3.1 Full Version PxD4.3.1.1 Four Phases of the Planning Pattern Any planning assignment or project can typically be divided into four phases, as shown in Table 4.1.; 4.3.1.2 Five Sections of the Planning Pattern In Phases II and III, there is a logical order. They are divided into five sections, as is shown in Figure 4.6. In rationale, the planner typically progresses in this order:; 4.3.2 Short-Form PxD Pattern; 4.3.3 Extended Version PxD; 4.4 Specific, Particular, and General; 4.5 High-Definition PxD; II: Sample Systematic MethodologiesSummary: 5: Systematic Marketing Innovation Planning (SMIP)5.1 Introduction to SMIP; 5.2 Three Fundamentals; 5.2.1 Market Gap; 5.2.2 Capabilities; 5.2.3 Innovations; 5.3 Six Steps; 5.3.1 Collect Market Data and Orientation; 5.3.1.1 Market Segmentation Market segmentation is the starting point of marketing research. Companies have to define whom to serve. Dividing markets into customer segments and selecting the target segment reduces the complexity and increases the effectSummary: 5.3.1.2 Investigation of Competition According to the basics of marketing, any company should provide its customers with better values and feelings of satisfaction than its competitors. In this case, within the targeted segment, the company must investi5.3.2 Investigate and Clarify the Market Gap; 5.3.2.1 Evolution of Product and Service In this section, planners investigate the next-generation product trends (see Table 5.14)Summary: Cover; Half Title; Title Page; Copyright Page; Dedication; Contents; Preface; Author; I: Planning by Design (PxD) ; 1: Nature of Planning; 1.1 Definitions of Planning; 1.2 Benefits of Planning; 1.3 Planning Levels; 1.4 Planning Horizons; 2: Formula for Planning; 2.1 Three Aspects; 2.2 Formula for Planning; 3: Systematic Planning; 3.1 Systematic Planning; 3.2 Comparison with Scientific Management; 3.3 Degrees of Planning Refinement (Table 3.1); 4: Essence of Planning by Design; 4.1 Subject Area and Its Fundamentals; 4.2 Size of Project; 4.3 Structured Pattern of Three MasterguidesPPN: PPN: 886009596Package identifier: Produktsigel: ZDB-4-NLEBK
No physical items for this record
KIT – The University in the Helmholtz Association                         Home | Impressum | Datenschutz | Barrierefreiheit | KIT