Marketing in the boardroom : winning the hearts and minds of the board / Ruth Saunders

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2017Description: 1 Online-RessourceSubject(s): Additional physical formats: 1351983598 | 9781351983594 | 1138281794 | 9781138281790 | 1138281816 | 9781138281813 | 9781315270944 | 135198358X. | 9781351983587. | Erscheint auch als: No title Druck-Ausgabe | Print version: Marketing in the boardroom. Abingdon, Oxon ; New York, NY : Routledge, 2017LOC classification:
  • HF5415
Online resources: Summary: The marketing issue -- The ideal marketer -- Creating the ideal marketing team -- Choosing who to target -- Choosing what to support -- Choosing why to be in business -- Choosing where to market -- Choosing when to engage people -- Winning the board members' minds -- Winning the board members' hearts -- Winning the board members' confidencePPN: PPN: 886012147Package identifier: Produktsigel: ZDB-4-NLEBK
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