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The new business road test : what entrepreneurs and investors should do before launching a lean start-up / John Mullins

By: Contributor(s): Resource type: Ressourcentyp: BuchBookLanguage: English Publisher: Harlow, England ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; São Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, 2018Edition: Fifth editionDescription: xx, 337 Seiten : IllustrationenISBN:
  • 9781292208398
Subject(s): Additional physical formats: 9781292208404. | 9781292208411. DDC classification:
  • 658.022 23
LOC classification:
  • HD62.5
Summary: My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- Competitive and economic sustainability : it takes two to tango -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you launch your lean start-up -- How to learn what you donâ¿¿t know you don't know -- Who needs investors? -- Market analysis worksheet -- Industry analysis checklist -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road testCall number: Grundsignatur: 2018 A 3296(5)PPN: PPN: 897057538
Holdings
Item type Home library Call number Status Date due Barcode
Handbibliothek Fakultät für Wirtschaftswissenschaften 2018 A 3296(5) Checked out Ausleihe und Einsicht nicht möglich 14.11.2038 52310567090
Total holds: 0
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