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Social media communication : concepts, practices, data, law and ethics / Jeremy Harris Lipschultz

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: New York, NY : Routledge, an imprint of the Taylor & Francis Group, 2018Edition: 2nd edDescription: 1 Online-RessourceISBN:
  • 9781315388120
  • 9781315388144
Subject(s): Additional physical formats: 9781138229761. | 9781138229778. | Erscheint auch als: Social media communication. Druck-Ausgabe Second edition. New York : Routledge, Taylor & Francis Group, 2018. XX, 375 SeitenRVK: RVK: AP 15950 | QP 345 | MS 7965 | AP 18420 | AP 15965LOC classification:
  • HM741
Online resources: Summary: "In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media.For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare.Facebook:www.facebook.com/SocialMediaCommunicationTwitter:@JeremyHL #UNOSML #SMC2018 #SMProfs SlideShare:www.slideshare.net/jeremylipschultz"--Provided by publisherSummary: 6 Social Media Metrics and AnalyticsSocial Media Measures; See, Say, Feel, Do; Google Analytics; Facebook Insights; Twitter Analytics; Network Analyses; Other Social Network Measurement; Discussion Questions: Strategies and Tactics; 7 New and Mobile Media Technologies, Innovation and Investment; Entrepreneurs; Angel Investors and Start-Ups; Big Ideas and Business; "Crush It" and the Thank You Economy; Crowdfunding; Emergence of New and Mobile Media; Implications of Revolutionary Mobile and Social Media; Twitter Impact; Mobile Geotagging; Google Glass and Snapchat SpectaclesSummary: Cover; Title; Copyright; Contents; List of Tables and Boxes; Preface; 1 Introduction to Social Media Concepts; Social Media Concepts and Theories; Social Media in Journalism; Social Media in PR; Trust; Influence; Engagement; Social Media in Advertising and Marketing; New Media; Ahead; Discussion Questions: Strategies and Tactics; 2 CMC, Diffusion and Social Theories; Identity; Internet History; Social Network Site Definitions; Interaction; Community; Diffusion of New Ideas; Uses and Gratifications; Online Culture and Power; CMC and Social Media; Discussion Questions: Strategies and TacticsSummary: Cover; Title; Copyright; Contents; List of Tables and Boxes; Preface; 1 Introduction to Social Media Concepts; Social Media Concepts and Theories; Social Media in Journalism; Social Media in PR; Trust; Influence; Engagement; Social Media in Advertising and Marketing; New Media; Ahead; Discussion Questions: Strategies and Tactics; 2 CMC, Diffusion and Social Theories; Identity; Internet History; Social Network Site Definitions; Interaction; Community; Diffusion of New Ideas; Uses and Gratifications; Online Culture and Power; CMC and Social Media; Discussion Questions: Strategies and TacticsSummary: Discussion Questions: Strategies and Tactics8 Big Data and Privacy; Privacy Development; Top Social Media Site Privacy Policies; Twitter; Facebook; Google+; Instagram; LinkedIn; Tumblr; Vine; Snapchat; Big Data and Privacy; FTC Regulation; Privacy and Legal Implications; Discussion Questions: Strategies and Tactics; 9 Law and Regulation; Free Expression and the First Amendment; Internet Libel; Facebook, Twitter and the Law; International Social Media; Prior Restraint and Terrorism; U.S. Internet Indecency; Regulated Media Technologies; FTC Regulation: Advertising, PR and Social MediaSummary: "In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media.For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare.Facebook:www.facebook.com/SocialMediaCommunicationTwitter:@JeremyHL #UNOSML #SMC2018 #SMProfs SlideShare:www.slideshare.net/jeremylipschultz"--Provided by publisherPPN: PPN: 898058414Package identifier: Produktsigel: ZDB-4-NLEBK
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