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The four : the hidden DNA of Amazon, Apple, Facebook, and Google / Scott Galloway

By: Resource type: Ressourcentyp: BuchBookLanguage: English Publisher: New York, New York : Portfolio/Penguin, [2017]Copyright date: © 2017Description: viii, 310 Seiten : Illustrationen ; 24 cmISBN:
  • 9780735213654
  • 9780525533306
  • 0735213658
Subject(s): Additional physical formats: 9780735213661. DDC classification:
  • 338.7/61004678 23
  • 025.52068
LOC classification:
  • HD9999.I492
Summary: Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal­lenge them? Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others cant match. And he reveals how you can apply the lessons of their ascent to your own business or careerCall number: Grundsignatur: 2017 A 6491PPN: PPN: 898797144
Holdings
Item type Home library Shelving location Call number Copy number Status Date due Barcode Item holds
Handbibliothek ISMK Handbibliothek (Ausleihe und Einsicht nicht möglich) 2017 A 6491 ;b Checked out Ausleihe und Einsicht nicht möglich 15.02.2044 52958170090
Handbibliothek ITAS Handbibliothek (Ausleihe und Einsicht nicht möglich) 2017 A 6491 Checked out Ausleihe und Einsicht nicht möglich 26.10.2037 53182697090
Total holds: 0

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