Marketing and supply chain management : a systemic approach / Dimitris Folinas and Thomas Fotiadis

By: Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Description: 1 Online-Ressource (xi, 232 pages)Subject(s): Additional physical formats: 1315646854 | 9781315646855 | 1317296257 | 9781317296256 | 9781138181649 | 1317296265. | 9781317296263. | Erscheint auch als: No title Druck-Ausgabe | Print version: Marketing and supply chain management. Abingdon, Oxon ; New York, NY : Routledge, 2017DDC classification:
  • 658.7
LOC classification:
  • HF5415.1263
Online resources: Summary: Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated framework of marketing and supply chain management -- A systemic approach to distribution channels -- A holistic approach to demand handling -- Procurement from a marketing and supply chain management point of view -- Typical approaches of marketing and supply chain management synergies -- Technologies of marketing and supply chain management synergiesPPN: PPN: 1003131948Package identifier: Produktsigel: ZDB-4-NLEBK
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