Strategic communication theory and practice : the cocreational model / Carl H. Botan

By:

Botan, Carl H [VerfasserIn]

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: Hoboken : Wiley, 2018Description: 1 Online-RessourceISBN:

1119424887
9781119424888
1119424879
9781119424871

Subject(s):

Communication in organizations

Additional physical formats: 9780470674581. | 9780470674574. | Erscheint auch als: Strategic communication, theory and practice. Druck-Ausgabe Hoboken, New Jersey : John Wiley & Sons, Inc., 2018. xx, 234 SeitenRVK: RVK: AP 17420LOC classification:

HD30.3

Online resources:

Zugang im Netz des KIT

Summary: "A guide to strategic communication that can be applied across a range of subfields at all three levels--grand strategic, strategic, and tactical communication"--PPN: PPN: 1003188141Package identifier: Produktsigel: ZDB-4-NLEBK

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Includes bibliographical references and index