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Corporate Entrepreneurship / Véronique Bouchard

By: Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: London : Taylor and Francis, 2017Edition: First editionDescription: 1 Online-RessourceISBN:
  • 9781315747989
Subject(s): Additional physical formats: 9781138813670. | 9781138813687. | 9781317602989 | 9781317602972 | 9781317602965k | Erscheint auch als: Corporate entrepreneurship. Druck-Ausgabe First published. London : Routledge, 2018. xi, 167 SeitenRVK: RVK: QP 230LOC classification:
  • HB615
Online resources: Summary: "Entrepreneurship is vital for companies' success, to allow them to adapt and grow in today's interlinked and turbulent business environments. Yet as they grow in size and complexity, many companies become less innovative and more rigid. The challenge of how to deal with these trends has led to the rise of the field of Corporate Entrepreneurship, looking at the development of new business ideas and opportunities within established firms. This book provides an effective entry point to Corporate Entrepreneurship as an academic field and a management practice.Corporate Entrepreneurship leads readers through an overview of real-life Corporate Entrepreneurship; the aims, organisational models, implementation and results. Covering theoretical perspectives, empirical findings and practical concerns, the book also switches between the perspective of the individual and the organisation.Written by two specialists of the discipline, the book includes a wealth of real-life case studies, covering over three decades of Corporate Entrepreneurship practices, by companies of all sizes, geographies and sectors. With coverage of such topics as Internal Corporate Venturing and Participative Innovation, this thoughtful text will be required reading for entrepreneurship students around the world."--Provided by publisherSummary: ""Individual and organisational learning""""Corporate Entrepreneurship and innovation""; ""The mixed results of Corporate Entrepreneurship""; ""â#x80;#x9C;Newstreamâ#x80;#x9D;/â#x80;#x9C;mainstreamâ#x80;#x9D; conflicts""; ""Outcomes not meeting expectations""; ""Lack of strategic alignment of employee initiatives""; ""Risk of losing valuable employees""; ""Hard-to-measure benefits leading to fluctuating commitment of senior managers""; ""In summary""; ""To go further""; ""2 Corporate Entrepreneurship in the literature: an overview""; ""Introduction""; ""A bit of history""; ""Main research questions and methodologiesSummary: ""Individual and organisational learning""""Corporate Entrepreneurship and innovation""; ""The mixed results of Corporate Entrepreneurship""; ""â#x80;#x9C;Newstreamâ#x80;#x9D;/â#x80;#x9C;mainstreamâ#x80;#x9D; conflicts""; ""Outcomes not meeting expectations""; ""Lack of strategic alignment of employee initiatives""; ""Risk of losing valuable employees""; ""Hard-to-measure benefits leading to fluctuating commitment of senior managers""; ""In summary""; ""To go further""; ""2 Corporate Entrepreneurship in the literature: an overview""; ""Introduction""; ""A bit of history""; ""Main research questions and methodologiesSummary: ""Stevensonâ#x80;#x99;s construct (1985, 1990): entrepreneurial management""""Corporate Entrepreneurship at Lâ#x80;#x99;Oréal""; ""Overview of the companyâ#x80;#x99;s history""; ""Key characteristics of organisational configuration""; ""Entrepreneurial processes""; ""To go further: in-depth case analysis""; ""Part 2 Understanding the Corporate Entrepreneurship process""; ""4 Corporate Entrepreneurship: a specific process?""; ""Introduction""; ""The New Venture Development process""; ""Corporate Venture Development models""; ""Our Corporate Entrepreneurship process model""; ""Stage 1: Detect an opportunitySummary: ""Stevensonâ#x80;#x99;s construct (1985, 1990): entrepreneurial management""""Corporate Entrepreneurship at Lâ#x80;#x99;Oréal""; ""Overview of the companyâ#x80;#x99;s history""; ""Key characteristics of organisational configuration""; ""Entrepreneurial processes""; ""To go further: in-depth case analysis""; ""Part 2 Understanding the Corporate Entrepreneurship process""; ""4 Corporate Entrepreneurship: a specific process?""; ""Introduction""; ""The New Venture Development process""; ""Corporate Venture Development models""; ""Our Corporate Entrepreneurship process model""; ""Stage 1: Detect an opportunitySummary: "Entrepreneurship is vital for companies' success, to allow them to adapt and grow in today's interlinked and turbulent business environments. Yet as they grow in size and complexity, many companies become less innovative and more rigid. The challenge of how to deal with these trends has led to the rise of the field of Corporate Entrepreneurship, looking at the development of new business ideas and opportunities within established firms. This book provides an effective entry point to Corporate Entrepreneurship as an academic field and a management practice.Corporate Entrepreneurship leads readers through an overview of real-life Corporate Entrepreneurship; the aims, organisational models, implementation and results. Covering theoretical perspectives, empirical findings and practical concerns, the book also switches between the perspective of the individual and the organisation.Written by two specialists of the discipline, the book includes a wealth of real-life case studies, covering over three decades of Corporate Entrepreneurship practices, by companies of all sizes, geographies and sectors. With coverage of such topics as Internal Corporate Venturing and Participative Innovation, this thoughtful text will be required reading for entrepreneurship students around the world."--Provided by publisherPPN: PPN: 1007551763Package identifier: Produktsigel: ZDB-4-NLEBK
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