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Dynamic competitive strategy : turning strategy upside down / Dr. Tony Grundy

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Description: 1 Online-Ressource (1 online resource)ISBN:
  • 9781351623810
  • 9781315113036
Subject(s): Additional physical formats: 9781138081086 | Erscheint auch als: Dynamic competitive strategy. Druck-Ausgabe first published. London : Routledge, 2018. viii, 278 SeitenRVK: RVK: QP 320LOC classification:
  • HD30.28
Online resources: Summary: Introduction: what is this book about? -- From strategic planning to agile strategic thinking -- From average to cunning to stunning -- The "cunning" checklists -- From static to dynamic competitive strategy -- The art of alien thinking -- From projections to scenario story-telling -- Emotional value: the key to competitive advantage -- Case study : Dyson Appliances -- Cunning influencing strategies -- Dynamic strategic planning and influencing -- Lessons and conclusions: having a cunning plan everyday -- strategic thinking in everyday lifePPN: PPN: 101049970XPackage identifier: Produktsigel: ZDB-4-NLEBK
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