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Psychological foundations of marketing / Allan Kimmel

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: New York : Routledge, 2018Description: 1 Online-RessourceISBN:
  • 1315436094
  • 1315436086
  • 1315436078
  • 9781315436081
  • 9781315436074
  • 9781315436098
Subject(s): Additional physical formats: 1138219142 | 9781138219144 | 1138219150 | 9781138219151 | 1315436078. | 9781315436074. | 9781315436081. | 9781315436067. | 9781315436098 | Erscheint auch als: No title Druck-Ausgabe | Print version: Psychological foundations of marketing. New York : Routledge, 2018DDC classification:
  • 658.8001/9
LOC classification:
  • HF5415
Online resources: Summary: Psychology and marketing: a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Consumer attitudes -- Personality and the self-concept -- Social influence -- References -- IndexPPN: PPN: 1018792651Package identifier: Produktsigel: ZDB-4-NLEBK | ZDB-4-EBA
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