Handbook on ethics and marketing / edited by Alexander Nill

Mitwirkende(r):

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Edward Elgar E-Book ArchiveVerlag: Cheltenham : Edward Elgar Pub. Ltd, 2015Beschreibung: 1 Online-Ressource (456 p) ; cmISBN:

9781781003435

Schlagwörter:

Andere physische Formen: 9781781003428 (hardback) | Erscheint auch als: 9781781003428 (hardback) Druck-Ausgabe | Erscheint auch als: Handbook on ethics and marketing. Druck-Ausgabe. Cheltenham [u.a.] : Elgar, 2015. XII, 448 S.RVK: RVK: QP 600LOC-Klassifikation:

HF5387

DOI: DOI: 10.4337/9781781003435Online-Ressourcen:

Zusammenfassung: Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field. Nationally and internationally recognized contributors cover the most important, timely developments in marketing ethics as well as trends and ideas for a future research agenda. Topics such as consumer ethics, morality in marketing and corporate social responsibility are covered with breadth and depth to paint a current and comprehensive picture of the field today. This innovative book will be a valuable resource for both students and academics wishing to keep abreast of crucial developments in the field of business ethics. New, comprehensive insight from the world's experts in the field will also provide guidance for company executives and policy decision makersPPN: PPN: 1023432773Package identifier: Produktsigel: ZDB-1-EWE

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