Marketing knowledge management : managing knowledge in market oriented companies / Gabriele Troilo

Von:

Troilo, Gabriele [aut]

Mitwirkende(r):

Edward Elgar Publishing [oth]

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Edward Elgar E-Book ArchiveVerlag: Cheltenham ; Northampton, Mass : Edward Elgar, 2006Beschreibung: 1 Online-Ressource (xvii, 193 p) : illISBN:

9781781954379

Schlagwörter:

Andere physische Formen: 9781845429072 (hardback) | 1845429079 (hardcover) | Erscheint auch als: 1845429079 (hardcover) Druck-Ausgabe | Erscheint auch als: Marketing knowledge management. Druck-Ausgabe Cheltenham [u.a.] : Elgar, 2006. XVII, 193 S.DDC-Klassifikation:

658.802

RVK: RVK: QP 600LOC-Klassifikation:

HF5415.13

DOI: DOI: 10.4337/9781781954379Online-Ressourcen:

Zusammenfassung: Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today's markets, competitive advantage is achieved by companies which are knowledge-based and market orientedZusammenfassung: Market orientation and organizational knowledge -- Organizational knowledge and marketing knowledge -- Marketing knowledge : a model for management -- The emersion of marketing knowledge -- The generation of marketing knowledge -- The sharing and use of marketing knowledge -- Conclusion : A marketing knowledge management strategy and new roles for the marketing functionPPN: PPN: 1023434717Package identifier: Produktsigel: ZDB-1-EWE | ZDB-77-ECB | ZDB-77-EEC

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