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The economics of abundance : affluent consumption and the global economy / Brendan Sheehan (senior lecturer in economics, Leeds Metropolitan University, USA)

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: New directions in modern economics | Edward Elgar E-Book ArchivePublisher: Cheltenham, U.K ; Northampton, Mass, USA : Edward Elgar, 2010Description: 1 Online-Ressource (ix, 214 pages) : diagramsISBN:
  • 9781849807159
Subject(s): Additional physical formats: 9781843766704. | Erscheint auch als: The economics of abundance. Druck-Ausgabe Cheltenham [u.a.] : Edward Elgar, 2010. IX, 214 S.DDC classification:
  • 339.47 22
RVK: RVK: QC 110LOC classification:
  • HB801
DOI: DOI: 10.4337/9781849807159Online resources: Production credits:
  • This book addresses the challenge posed by J.K. Galbraith over 50 years ago to make a constructive contribution to a different style of economic analysis – the economics of abundance. It identifies a system of abundance inhabited by the ‘people of plenty’ and illustrates that the driver of growth in this system is spending by affluent consumers. This timely book provides essential heterodox economic theory to explain this spending and explore its key drivers and constraints. The greatest threat to this system is under-consumption. Brendan Sheehan explains how the system spontaneously responds by creating the institution of marketing, which amplifies the drivers of spending and relaxes the constraints. However, all this has implications for the way in which markets work. He expertly builds on themes first identified by J.K. Galbraith to introduce a new conceptual framework - that of corporate-guided markets for branded products.
Summary: 1. Abundance, scarcity and sufficiency -- 2. The institution of marketing -- 3. Socio-cultural consumption -- 4. Subjective consumption -- 5. Cognitive consumption -- 6. The role of markets -- 7. Implications.Summary: This book addresses the challenge posed by J.K. Galbraith over 50 years ago to make a constructive contribution to a different style of economic analysis - the economics of abundance. It identifies a system of abundance inhabited by the 'people of plenty'and illustrates that the driver of growth in this system is spending by affluent consumers. This timely book provides essential heterodox economic theory to explain this spending and explore its key drivers and constraintsPPN: PPN: 102343556XPackage identifier: Produktsigel: ZDB-1-EWE
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