Handbook of developments in consumer behaviour / ed. by Victoria Wells ...

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Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Elgar original reference | Edward Elgar E-Book ArchiveVerlag: Cheltenham, U.K ; Northampton, MA, USA : Edward Elgar, 2012-2012Beschreibung: 1 Online-Ressource (XVI, 602 S.) : Ill., graph. DarstISBN:

9781781005125

Schlagwörter:

Andere physische Formen: 9781849802444. | 9781781953327. | Erscheint auch als: Handbook of developments in consumer behaviour. Druck-Ausgabe. Cheltenham [u.a.] : Elgar, 2012. XVI, 602 S.DDC-Klassifikation:

658.8342

RVK: RVK: QW 300LOC-Klassifikation:

HF5415.32

DOI: DOI: 10.4337/9781781005125Online-Ressourcen:

Zusammenfassung: pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.Zusammenfassung: Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choicePPN: PPN: 1023437066Package identifier: Produktsigel: ZDB-1-EWE | ZDB-77-ECB | ZDB-77-EEC

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