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The Elgar companion to consumer research and economic psychology / edited by Peter E. Earl and Simon Kemp

Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Edward Elgar E-Book ArchivePublisher: Cheltenham ; Northampton, Mass : Edward Elgar Pub, 1999Description: 1 Online-Ressource (xxii, 649 p) : illISBN:
  • 9781843768708
Other title:
  • Consumer research and economic psychology
Subject(s): Additional physical formats: 9781843760603 (pbk.) | 1858985544 | 9781858985541 (hardback) | Erscheint auch als: 9781858985541 (hardback) Druck-Ausgabe | Elektronische Reproduktion von: The Elgar companion to consumer research and economic psychology. Cheltenham [u.a.] : Elgar, 2002. XXII, 649 SDDC classification:
  • 658.8/342 21
LOC classification:
  • HF5415.32
DOI: DOI: 10.4337/9781843768708Online resources: Summary: This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners. The Companion presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourismPPN: PPN: 1023437414Package identifier: Produktsigel: ZDB-1-EWE | ZDB-77-ECB | ZDB-77-EEC
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