The Elgar companion to consumer research and economic psychology / edited by Peter E. Earl and Simon Kemp

Mitwirkende(r):

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Edward Elgar E-Book ArchiveVerlag: Cheltenham ; Northampton, Mass : Edward Elgar Pub, 1999Beschreibung: 1 Online-Ressource (xxii, 649 p) : illISBN:

9781843768708

Weitere Titel:

Consumer research and economic psychology

Schlagwörter:

Andere physische Formen: 9781843760603 (pbk.) | 1858985544 | 9781858985541 (hardback) | Erscheint auch als: 9781858985541 (hardback) Druck-Ausgabe | Elektronische Reproduktion von: The Elgar companion to consumer research and economic psychology. Cheltenham [u.a.] : Elgar, 2002. XXII, 649 SDDC-Klassifikation:

658.8/342 21

LOC-Klassifikation:

HF5415.32

DOI: DOI: 10.4337/9781843768708Online-Ressourcen:

Zusammenfassung: This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners. The Companion presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourismPPN: PPN: 1023437414Package identifier: Produktsigel: ZDB-1-EWE | ZDB-77-ECB | ZDB-77-EEC

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