Coopetition : winning strategies for the 21st century / edited by Sai͏̈d Yami (associate professor of strategic management at the University of Montpellier and professor at Euromed Management, Marseille, France), Sandro Castaldo (chairman, marketing department, SDA Bocconi School of Management and full professor of marketing, Bocconi University, Italy), Giovanni Battista Dagnino (deputy chair and professor, department of business economics and management, University of Catania, Italy), Frederic Le Roy (professor of strategi management at the University of Montpellier and at GSCM, Montpellier Business School, France)

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Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Edward Elgar E-Book ArchiveVerlag: Cheltenham, U.K ; Northampton, Mass, USA : Edward Elgar, 2010Beschreibung: 1 Online-Ressource (xi, 264 pages) : diagramsISBN:

9781849807241

Schlagwörter: Andere physische Formen: 9781848443211. | Erscheint auch als: Coopetition. Druck-Ausgabe. Cheltenham [u.a.] : Edward Elgar, 2010. XI, 264 S.DDC-Klassifikation:

658.4012

RVK: RVK: QP 320LOC-Klassifikation:

HD30.28

DOI: DOI: 10.4337/9781849807241Online-Ressourcen:

Herstellerabspann:

As an original strategic management perspective, coopetition has hitherto been underexploited in analysing contemporary firm strategies and behaviours and, more generally, managerial practices and processes. This innovative book provides both theoretical insights and empirical evidence on coopetition. -- Coopetition shows great interpretive and normative potential and is likely to be an increasingly important tool. This book is one of the first key contributions in shaping and systematizing a novel coopetition agenda in the field of strategy. The book argues that coopetition is neither an extension of competition theory, nor an extension of cooperative theory. It is in fact a specific and distinctive research object, which calls for dedicated theoretical investigation to develop questions for theory, method, and managerial practice.

Zusammenfassung: pt. 1. The emergence and relevance of coopetition strategy -- pt. 2. Coopetition strategy in multiple contexts -- pt. 3. Coopetition strategies at the aggregate level.Zusammenfassung: As an original strategic management perspective, coopetition has hitherto been underexploited in analysing contemporary firm strategies and behaviours and, more generally, managerial practices and processes. This innovative book provides both theoretical insights and empirical evidence on coopetitionPPN: PPN: 1023437910Package identifier: Produktsigel: ZDB-1-EWE

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