Innovation and commercialisation in the biopharmaceutical industry : creating and capturing value / Bruce Rasmussen

Von:

Rasmussen, Bruce [aut]

Mitwirkende(r):

Edward Elgar Publishing [oth]

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Edward Elgar E-Book ArchiveVerlag: Cheltenham, U.K : Edward Elgar Pub, 2010Beschreibung: 1 Online-Ressource (vii, 326 p) : illISBN:

9781849805513

Schlagwörter: Andere physische Formen: 9781848447172 (hardback) | 9781847209498 | Erscheint auch als: 9781847209498 Druck-Ausgabe | Erscheint auch als: Innovation and commercialisation in the biopharmaceutical industry. Druck-Ausgabe Cheltenham : Elgar, 2010. VI, 326 S.DDC-Klassifikation:

338.4/76151 22

RVK: RVK: QR 525LOC-Klassifikation:

HD9665.5

DOI: DOI: 10.4337/9781849805513Online-Ressourcen:

Zusammenfassung: This path-breaking book addresses the ongoing implications for traditional pharmaceutical companies and biopharmaceutical start-ups of the realignment of the industry knowledge-base. The theoretical approach draws on the modern theory of the firm and related ideas in order to better define the concept of the business model, which is employed to guide the case studies and empirical analysis in the bookZusammenfassung: pt. 1. Firms, networks and business models -- pt. 2. The rise of biotechnology : new foundations for biopharmaceuticals -- pt. 3. Responding to the new knowledge base : diverse business models -- pt. 4. Four case studies -- pt. 5. Value creation and capture : implicationsPPN: PPN: 1023440326Package identifier: Produktsigel: ZDB-1-EWE | ZDB-77-EEC | ZDB-77-ESH

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