Custom cover image
Custom cover image

Emerging economies and the transformation of international business : Brazil, Russia, India and China (BRICs) / edited by Subhash C. Jain

Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: New horizons in international business | Edward Elgar E-Book ArchivePublisher: Cheltenham, U.K ; Northampton, Mass : Edward Elgar, 2006Description: 1 Online-Ressource (xvi, 549 p) : illISBN:
  • 9781847202987
Subject(s): Genre/Form: Additional physical formats: 9781845425975 (hardback) | 1845425979 (hardcover) | Available in another form: 1845425979 (hardcover) | Erscheint auch als: Emerging economies and the transformation of international business. Druck-Ausgabe. Cheltenham [u.a.] : Elgar, 2006. XVI, 549 S.DDC classification:
  • 338.8/8 22
RVK: RVK: QG 480 | QP 305 | QG 860 | QG 830 | QG 630LOC classification:
  • HF1379
DOI: DOI: 10.4337/9781847202987Online resources: Summary: The economic power of Brazil, Russia, India and China (BRICs) is rapidly increasing, changing the landscape of global economics and politics. Top scholars of international business address in this vital volume the markets, strategy implications, challenges and possibilities of this new economic reality. As these four nations acquire greater economic clout, the opportunities for other countries increase. The contributors describe the favorable circumstances these evolving economies could provide for the US and other countries, such as expanded markets and services, higher returns on investments, and new partners in building a more peaceful and prosperous world. In contrast, they also discuss risks to traditional industries and possible challenges to positions on human rights and intellectual property protections, environmental standards, free markets and democratic governments. The volume emphasizes the need for companies to adopt strategies to stay ahead in the changing business environment. Governments must also design and implement new policies geared toward mutually beneficial relationships with BRICsSummary: pt. 1. Introduction -- pt. 2. Market opportunity -- pt. 3. Strategic direction -- pt. 4. Entry alternatives -- pt. 5. Challenges and obstacles -- pt. 6. ConclusionPPN: PPN: 1023442779Package identifier: Produktsigel: ZDB-1-EWE
No physical items for this record
KIT – The University in the Helmholtz Association                         Home | Legals | Privacy policy | KIT