Handbook on the experience economy / edited by Jon Sundbo and Flemming Sørensen
Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Elgar original reference | Edward Elgar E-Book ArchivePublisher: Cheltenham, U.K ; Northampton, MA, USA : Edward Elgar Publishing, 2013Description: 1 Online-Ressource (ix, 481 pages)ISBN:- 9781781004227
- Beziehungsmarketing
- Event-Marketing
- Konsumgütermarketing
- Dienstleistungsmarketing
- Kundengewinnung
- Kundenbindung
- Kundenintegration
- Open Innovation
- Erfahrungsgüter
- Freizeitwirtschaft
- Veranstaltungswirtschaft
- Tourismuswirtschaft
- IKT-Sektor
- Kultursektor
- Kreativsektor
- Mediensektor
- Dienstleistung
- Marketing
- Experience
- Customer relations
- Relationship marketing
- Customer loyalty
- Electronic books
- 658.812 23
- B105.E9
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