Collaborating with customers to innovate : conceiving and marketing products in the networking age / Emanuela Prandelli, Mohanbir Sawhney and Gianmario Verona

Von:

Prandelli, Emanuela, 1970- [aut]

Mitwirkende(r):

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Edward Elgar E-Book ArchiveVerlag: Cheltenham ; Northampton, Mass : Edward Elgar, 2008Beschreibung: 1 Online-Ressource (xii, 161 p) : illISBN:

9781848442917

Schlagwörter:

Genre/Form:

Konferenzschrift

Andere physische Formen: 9781849800587 (pbk.) | 1847203736 | 9781847203731 (hardback) | Erscheint auch als: 9781847203731 (hardback) Druck-Ausgabe | Erscheint auch als: Collaborating with customers to innovate. Druck-Ausgabe Cheltenham [u.a.] : Edward Elgar, 2008. XII, 161 S.DDC-Klassifikation:

658.575 22

RVK: RVK: QP 620 | QP 621LOC-Klassifikation:

HF5415.153

DOI: DOI: 10.4337/9781848442917Online-Ressourcen:

Zusammenfassung: The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable recommendations for putting collaborative innovation to workZusammenfassung: ch. 1. an increasing need for innovation -- ch. 2. The promise of collaborative innovation -- ch. 3. Tools for collaborative innovation -- ch. 4. Managing an integrated portfolio of tools for collaborative innovation -- ch. 5. From collaborative to distributed innovation -- ch. 6. Virtual communities -- ch. 7. Virtual knowledge brokers -- ch. 8. Open-source systems -- ch. 9. ConclusionsPPN: PPN: 1023444550Package identifier: Produktsigel: ZDB-1-EWE | ZDB-77-ECB | ZDB-77-EEC

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