A narrative approach to business growth / Mona Ericson (Jönköping International Business School, Sweden)

Von:

Ericson, Mona, 1948- [VerfasserIn]

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Edward Elgar E-Book ArchiveVerlag: Cheltenham, U.K ; Northhampton, Mass, USA : Edward Elgar, 2010Beschreibung: 1 Online-Ressource (xii, 188 pages)ISBN:

9781849808019

Schlagwörter:

Andere physische Formen: 9781849800433. | Erscheint auch als: A narrative approach to business growth. Druck-Ausgabe Cheltenham [u.a.] : Edward Elgar, 2010. XII, 188 S.DDC-Klassifikation:

658.406 22

LOC-Klassifikation:

HD2746

DOI: DOI: 10.4337/9781849808019Online-Ressourcen:

Herstellerabspann:

Mona Ericson conceptualizes business growth using a participatory narrative approach, adopting story-like representations of growth activity. This approach emphasizes the use of description, conceptualization, knowledge sharing and interpretation. It connects the subject and the researcher allowing the latter to better understand the actual practice of growing a business, while also extending the study to the novice and general reader alike. The book aims to open up previously marginalized perspectives in research on growth through this incorporation of storytelling – one of the most fundamental features of human life. Thus, the concepts of business growth and entrepreneurial activity described in this book are brought to life for the student, scholar and reader in a way that more conventional analyses cannot achieve. The author also uses the concept of ‘plot’ as a means to interconnect practitioners’ growth-related activities and concomitant changes. The firm becomes a living and evolving concept rather than a singular unit to be studied. A Narrative Approach to Business Growth offers a detailed study that illustrates the value of this increasingly important approach to the study of business growth.

Zusammenfassung: 1. toward a narrative dynamic conceptualization -- 2. Toward implicates from -- 3. Weaving narrative bits and pieces -- 4. To begin the business growth narrative -- 5. Involvement in merger activities -- 6. building a brand portfolio -- 7. Hilding Anders for sale -- 8. Pattern, plot and narrative rationality.Zusammenfassung: Mona Ericson conceptualizes business growth using a participatory narrative approach, adopting story-like representations of growth activity. This approach emphasizes the use of description, conceptualization, knowledge sharing and interpretation. It connects the subject and the researcher allowing the latter to better understand the actual practice of growing a business, while also extending the study to the novice and general reader alikePPN: PPN: 1023445166Package identifier: Produktsigel: ZDB-1-EWE

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