Creating experiences in the experience economy / edited by Jon Sundbo and Per Darmer

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Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Services, economy, and innovation | Edward Elgar E-Book ArchiveVerlag: Cheltenham ; Northampton, Mass : Edward Elgar, 2008Beschreibung: 1 Online-Ressource (vii, 262 p) : ill., mapsISBN:

9781848444003

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Aufsatzsammlung

Andere physische Formen: 9781847209306 (hardback) | 1847209300 (hbk.) | Erscheint auch als: 1847209300 (hbk.) Druck-Ausgabe | Erscheint auch als: Creating experiences in the experience economy. Druck-Ausgabe. Cheltenham, UK : Edward Elgar, 2008. VII, 262 S.DDC-Klassifikation:

658.8 22

RVK: RVK: QW 300LOC-Klassifikation:

HF5415

DOI: DOI: 10.4337/9781848444003Online-Ressourcen:

Zusammenfassung: Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovatedZusammenfassung: pt. 1. Experience creation design -- pt. 2. Management of experience creation -- pt. 3. Consumer perception of experience creationPPN: PPN: 1023445565Package identifier: Produktsigel: ZDB-1-EWE

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