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Creating experiences in the experience economy / edited by Jon Sundbo and Per Darmer

Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Services, economy, and innovation | Edward Elgar E-Book ArchivePublisher: Cheltenham ; Northampton, Mass : Edward Elgar, 2008Description: 1 Online-Ressource (vii, 262 p) : ill., mapsISBN:
  • 9781848444003
Subject(s): Genre/Form: Additional physical formats: 9781847209306 (hardback) | 1847209300 (hbk.) | Erscheint auch als: 1847209300 (hbk.) Druck-Ausgabe | Erscheint auch als: Creating experiences in the experience economy. Druck-Ausgabe. Cheltenham, UK : Edward Elgar, 2008. VII, 262 S.DDC classification:
  • 658.8 22
RVK: RVK: QW 300LOC classification:
  • HF5415
DOI: DOI: 10.4337/9781848444003Online resources: Summary: Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovatedSummary: pt. 1. Experience creation design -- pt. 2. Management of experience creation -- pt. 3. Consumer perception of experience creationPPN: PPN: 1023445565Package identifier: Produktsigel: ZDB-1-EWE
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