Handbook of pricing research in marketing / edited by Vithala R. Rao

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Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Edward Elgar E-Book ArchiveVerlag: Cheltenham, Glos, U.K ; Northampton, Mass : Edward Elgar, 2009Beschreibung: 1 Online-Ressource (xxi, 593 p) : illISBN:

9781848447448

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Genre/Form:

Aufsatzsammlung

Andere physische Formen: 9781849804417 (pbk.) | 1847202403 | 9781847202406 (hardback) | Erscheint auch als: Handbook of pricing research in marketing. Druck-Ausgabe. Cheltenham [u.a.] : Elgar, 2009. XXI, 593 S.DDC-Klassifikation:

658.816 22

RVK: RVK: QP 622LOC-Klassifikation:

HF5416.5

DOI: DOI: 10.4337/9781848447448Online-Ressourcen:

Zusammenfassung: Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the areaZusammenfassung: pt. I. Introduction/foundations -- pt. II. Pricing decisions and marketing mix -- pt. III. Special topicsPPN: PPN: 1023447118Package identifier: Produktsigel: ZDB-1-EWE | ZDB-77-ECB | ZDB-77-EEC

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