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Handbook of pricing research in marketing / edited by Vithala R. Rao

Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Edward Elgar E-Book ArchivePublisher: Cheltenham, Glos, U.K ; Northampton, Mass : Edward Elgar, 2009Description: 1 Online-Ressource (xxi, 593 p) : illISBN:
  • 9781848447448
Subject(s): Genre/Form: Additional physical formats: 9781849804417 (pbk.) | 1847202403 | 9781847202406 (hardback) | Erscheint auch als: Handbook of pricing research in marketing. Druck-Ausgabe. Cheltenham [u.a.] : Elgar, 2009. XXI, 593 S.DDC classification:
  • 658.816 22
RVK: RVK: QP 622LOC classification:
  • HF5416.5
DOI: DOI: 10.4337/9781848447448Online resources: Summary: Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the areaSummary: pt. I. Introduction/foundations -- pt. II. Pricing decisions and marketing mix -- pt. III. Special topicsPPN: PPN: 1023447118Package identifier: Produktsigel: ZDB-1-EWE | ZDB-77-ECB | ZDB-77-EEC
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