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Sustainable innovation and entrepreneurship / ed. by Rolf Wüstenhagen ...

Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: New perspectives in research on corporate sustainability | Edward Elgar E-Book ArchivePublisher: Cheltenham ; Northampton, Mass : Edward Elgar, 2008Description: 1 Online-Ressource (xxxi, 317 p)ISBN:
  • 9781848441552
Subject(s): Additional physical formats: 9781847200372 | Erscheint auch als: Sustainable innovation and entrepreneurship. Druck-Ausgabe. Cheltenham [u.a.] : Edward Elgar, 2008. XXII, 317 S.DDC classification:
  • 658.4/08 22
RVK: RVK: QP 210LOC classification:
  • HC79.T4
DOI: DOI: 10.4337/9781848441552Online resources: Summary: In recent years our understanding of corporate sustainability has moved from exploitation to exploration, from corporate environmental management to sustainable entrepreneurship, and from efficiency to innovation. Yet current trends indicate the need for radical innovation via entrepreneurial start-ups or new ventures within existing corporations despite difficulties with the financing and marketing of such efforts. Presenting both conceptual and empirical research, this fascinating book addresses how we can combine environmental and social sustainability with economic sustainability in order to produce innovative new business modelsSummary: pt. 1. Sustainable entrepreneurship -- pt. 2. Sustainable corporate venturing and intrapreneurship -- pt. 3. Customer adoption of and marketing for sustainability innovation -- pt. 4. Investors and policyPPN: PPN: 1023447282Package identifier: Produktsigel: ZDB-1-EWE
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