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Get social : social media strategy and tactics for leaders / Michelle Carvill

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: London : Kogan Page Ltd, 2018Description: 1 Online-Ressource (1 online resource)ISBN:
  • 0749482567
  • 9780749482565
Subject(s): Additional physical formats: 9780749482558 | Erscheint auch als: Get social. Druck-Ausgabe London : Kogan Page, 2018. X, 242 SeitenDDC classification:
  • 302.30285
LOC classification:
  • HM742
Online resources: Summary: Cover; Contents; Acknowledgements; Introduction: Not sure if this book is for you?; 01 Leading a business in a socially connected world; How digital is transforming business; Why does being social as a leader matter for you?; Fake social; Getting social really means getting social; Barometer, microphone and scout; The age of the co-creating, belief-driven all-important customer; Reconnecting the disconnect; Belief-driven buyers; Beyond broadcast media; Seeing around corners; Leading from the front; Focus on the human experience; References; 02 The social landscapeSummary: Navigating the social landscapeA world gone mobile; The changing face of communication; The age of the audience; A quick look at social channel demographics; Talking with versus talking at; Someone is listening ... ; Social media is part of the job; Straight from the top; References; 03 The leader's social toolkit; How do you show up?; What could you be doing to influence what's out there?; Social media outlets and what they can do for you; Twitter; LinkedIn; LinkedIn Pulse; Facebook; Instagram; Snapchat; Google+; WhatsApp; YouTube; Social media channel 'tips'Summary: Nothing has changed, yet everything has changedChanging habits, mindsets, belief systems and fears; Be objectively driven; Social media is not an island; Plan; Listen; Analyse; Engage; How to strike a work and personal balance; No man is an island; Social media training; Measure; Reference; 06 The social business; How is social media organized across your organization?; Organizational social media -- external facing; Organizational social media -- internal facing; Bringing this back to you, the leader; Determining social media literacy; Strategic focus for you and your leadership teamSummary: To dashboard or not to dashboard -- that is the questionYour digital brand; Stop calling it social media; References; 04 Content; Everything is content; Beware the curse of knowledge; Know you, like you, trust you; Be brave, be bold, be true; Quality over quantity; Content rhythms that work for you; Understanding your 'why' assists with steering your 'what'; Striking a balance; Fear of saying the wrong thing; Be yourself; Content planning; Food for thought on thought leadership; Developing your content plan; Strive to make content a habit; References; 05 Your personal social media strategyPPN: PPN: 1026367603Package identifier: Produktsigel: ZDB-4-NLEBK
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