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The category management handbook / Andrea Cordell and Ian Thompson

By: Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Description: 1 Online-Ressource (xix, 190 Seiten) : DiagrammeISBN:
  • 9781351239585
Subject(s): Additional physical formats: 9780815375531. | 9780815375517. | 9781351239561. | Erscheint auch als: The category management handbook. Druck-Ausgabe London : Routledge, 2018. xix, 190 SeitenDDC classification:
  • 658.7/2
RVK: RVK: QP 530LOC classification:
  • HF5437
Online resources: Summary: Stage 1: Initiation -- Project charter -- Category hierarchy -- Team charter -- Raci -- Stakeholder management -- Communication plan -- Risk register -- Stage 2: research -- Business requirements (raqsci) -- Category profile -- Data gathering -- Key supplier profile -- Day one analysis -- Situational analysis (STP) -- PPCA -- Stage 3: Analysis -- Swot -- Steeple -- Competition analysis: porter's 5 forces -- Supply & value chain analysis -- Kraljic -- Supplier preferencing -- Stage 4: strategy -- Dutch windmill -- Sourcing strategy wheel -- Power/dependency profiling -- Opportunity analysis and quick wins -- Option appraisal -- Category plan -- Stage 5: Implementation -- Action planning -- Implementing change -- Project management -- Benefits realisation -- Continuous improvement and review -- Supplier development & SRM -- Post-project review -- Templates -- References & indexPPN: PPN: 102640312XPackage identifier: Produktsigel: ZDB-4-NLEBK
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