Data Mining and Market Intelligence : Implications for Decision Making
Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Synthesis Lectures on Engineering SerPublisher: San Rafael : Morgan & Claypool Publishers, 2018Description: 1 Online-Ressource (183 p)Subject(s): Additional physical formats: 1681733218 | 9781681733210 | Erscheint auch als: Data Mining and Market Intelligence : Implications for Decision Making. Druck-Ausgabe San Rafael : Morgan & Claypool Publishers,c2018Online resources: Summary: Fundamental Selection CriteriaCorporate Event; Stock Splits Adjustment Barometer; Free-float; Calculation of braIndex; Illustrative Example; Measure of braIndex Volatility; Index Maintenance; bra Producer Price Index: Principles, Techniques, and Applications; Uses of braPPI; Components of braPPI; Scope and Coverage; Collection of Data; Index Calculation; Illustrative Example; bra Bond Index: Principles, Techniques, and Applications; Definition of Terms; Basic Criteria for Constituent Bonds; Index Calculation; Sub-indices; Illustrative ExampleSummary: Intro; Foreword; Preface; Acknowledgments; Acronyms; Introduction to Market Intelligence; Understanding the Link Between Marketing Insights and Decision Making; Transform Data into Insights for Decisions: Segmentation, Positioning, Product Development, etc.; Market Intelligence Tools; Scientific Method and Technology of Marketing Research; Innovative Solutions to Real-life Issues; Designing the Research Methodology, Questionnaire, Sampling Plan, and Data Analysis; Turning Data into Strategic Insights; Exercises; The Market Research Process; The Marketing Research Framework and ProcessSummary: Research Problems and Correct Design TechniquesData Collection Methods; Generating Marketing Insights; Exercises; Qualitative Techniques; Self-administered Method; Personal Interview or Face-to-Face Method; Exercises; Quantitative Techniques; Data Preparation and Descriptive Statistics; Fundamentals of Quantitative Methods and Their Applications; Concept of Distribution Pattern, Central Tendency, and Dispersion; Distribution Pattern; Measure of Central Tendency; Measure of Dispersion; Construction of Confidence Intervals; Application of Confidence Intervals; Other Descriptive StatisticsSummary: SkewnessKurtosis; Exercises; Hypothesis Testing and Regression Analysis; Data Preparation and Evaluation for Quantitative Analysis; Constructing and Testing Data Hypotheses; Regression Analysis: Concept and Applications (Interpret Data Relationships and Forecasting); Regression Analysis: Concept and Applications (Interpret Data Relationships and Forecasting); Assumptions of Linear Regression; Simple Linear Regression; Multiple Regression; Assumptions of Multiple Regression; Exercises; Analyzing Survey Data; Quantitative Technique of Collecting Survey Data: Consumer Expenditure SurveySummary: Types of Measurement Scales and Their ApplicationsSurvey Research Rigor; Testing Data Quality: Survey Error Detection Procedures; Exercises; Index Methodology; bra Expectation Index: Principles, Techniques, and Applications; Objectives of bra Expectation Index; Methodology; Calculation of bra Expectation Index; bra Consumer Confidence Index: Principles, Techniques, and Applications; Components of braCCI; Methodology; Illustrative Example; Index Maintenance; braIndex: Principles, Techniques, and Applications; Basic Criteria for Selection of Constituent Stocks; Technical CriteriaPPN: PPN: 1026409888Package identifier: Produktsigel: ZDB-4-NLEBKNo physical items for this record