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The green bundle : pairing the market with the planet / Magali A. Delmas with David Colgan

By: Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2018Description: 1 Online-RessourceISBN:
  • 1503606422
  • 9781503606425
Subject(s): Additional physical formats: 9781503600867 | 1503606422. | 9781503606425. | Erscheint auch als: No title Druck-Ausgabe | Print version: Green bundle. Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2018DDC classification:
  • 658.8/02
LOC classification:
  • HF5413
Online resources: Summary: We are accustomed to seeing green products, but many consumers have yet to take the leap and buy in the name of sustainability. To motivate them, companies must present their offerings as the total package, a ""green bundle"" that combines environmentalism with other benefits, such as savings and status. With insight from sustainable business and behavioral economics, this book explains how to implement green bundle strategiesPPN: PPN: 1026496489Package identifier: Produktsigel: GBV-4-CommColl | ZDB-4-EBA | ZDB-4-NLEBK | ZDB-4-EBU
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