Custom cover image
Custom cover image

Managing brands in 4D : understanding perceptual, emotional, social and cultural branding / Jacek Pogorzelski ; translated by Joanna Łuczak

By: Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Original language: Polish Publisher: United Kingdom : Emerald Publishing, 2018Edition: First editionDescription: 1 Online-Ressource (ix, 229 Seiten) : IllustrationenISBN:
  • 9781787561021
Subject(s): Additional physical formats: 9781787561038 | Erscheint auch als: Managing brands in 4D. Druck-Ausgabe Bingley, UK : Emerald Publishing, 2018. ix, 229 SeitenDDC classification:
  • 658.8/27 23
  • 658.827 23
LOC classification:
  • HD69.B7
DOI: DOI: 10.1108/9781787561021Online resources: Summary: Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences and lifestyles. Brand belongs to all of these categories, but the existing brand models almost all work under the assumption that there is only one type of brand, preventing true successful brand creation. Here Pogorzelski dives into the four methods and levels that organize the world of brand management, showcasing the research and tools needed to not only entice purchases, but create ideologies and support a specific lifestyle and culture, leading to true successful brands.PPN: PPN: 1026550696Package identifier: Produktsigel: ZDB-1-EPB | ZDB-55-BME | ZDB-1-BMEN | ZDB-1-EPB-ebook | ZDB-55-ELD | ZDB-1-BMEN-ebook
No physical items for this record
KIT – The Research University in the Helmholtz Association                         Home | Impressum | Datenschutz | Barrierefreiheit | KIT