Managing brands in 4D : understanding perceptual, emotional, social and cultural branding / Jacek Pogorzelski ; translated by Joanna Łuczak

Von:

Pogorzelski, Jacek [VerfasserIn]

Mitwirkende(r):

Łuczak, Joanna [ÜbersetzerIn]

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Originalsprache: Polnisch Verlag: United Kingdom : Emerald Publishing, 2018Auflage: First editionBeschreibung: 1 Online-Ressource (ix, 229 Seiten) : IllustrationenISBN:

9781787561021

Schlagwörter:

Andere physische Formen: 9781787561038 | Erscheint auch als: Managing brands in 4D. Druck-Ausgabe Bingley, UK : Emerald Publishing, 2018. ix, 229 SeitenDDC-Klassifikation:

658.8/27 23
658.827 23

LOC-Klassifikation:

HD69.B7

DOI: DOI: 10.1108/9781787561021Online-Ressourcen:

Zusammenfassung: Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences and lifestyles. Brand belongs to all of these categories, but the existing brand models almost all work under the assumption that there is only one type of brand, preventing true successful brand creation. Here Pogorzelski dives into the four methods and levels that organize the world of brand management, showcasing the research and tools needed to not only entice purchases, but create ideologies and support a specific lifestyle and culture, leading to true successful brands.PPN: PPN: 1026550696Package identifier: Produktsigel: ZDB-1-EPB | ZDB-55-BME | ZDB-1-BMEN | ZDB-1-EPB-ebook | ZDB-55-ELD | ZDB-1-BMEN-ebook

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