Native advertising : advertorial disruption in the 21st century news feed / Lisa Lynch

Von:

Lynch, Lisa M, 1956- [VerfasserIn]

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Studies in digital journalismVerlag: New York : Routledge, 2018Auflage: 1 EditionBeschreibung: 1 Online-RessourceISBN:

1315175118
9781315175119

Schlagwörter:

Andere physische Formen: 9781138040410 | 1315175118. | 9781315175119. | Erscheint auch als: Kein Titel Druck-Ausgabe | Print version: Native advertising. New York : Routledge, [2019]DDC-Klassifikation:

659.1/44

LOC-Klassifikation:

HF6146.I58

Online-Ressourcen:

Zugang im Netz des KIT

Zusammenfassung: Native advertising saves the newsroom? : how news outlets came to embrace native advertising and how audiences and regulators grapple with its rise -- Studio N: in-house native advertising at US and European news publishers -- Native on the issues : native advertising and issue-based messaging from corporations and nonprofits -- Going native at the new york times : a case study / by Ava Sirrah -- The future : the end of (native) advertising and the afterlife of news -- IndexPPN: PPN: 1026570425Package identifier: Produktsigel: ZDB-4-NLEBK | ZDB-4-EBA

Exemplare ( 0 )

Dieser Titel hat keine Exemplare