Sustainable Fashion: Consumer Awareness and Education / edited by Subramanian Senthilkannan Muthu

Mitwirkende(r):

Muthu, Subramanian Senthilkannan [HerausgeberIn]

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Textile Science and Clothing Technology | SpringerLink BücherVerlag: Singapore : Springer Singapore, 2019Beschreibung: Online-Ressource (VII, 75 p. 27 illus., 23 illus. in color, online resource)ISBN:

9789811312625

Schlagwörter:

Andere physische Formen: 9789811312618 | Printed edition: 9789811312618 DDC-Klassifikation:

LOC-Klassifikation:

TS1300-1865

DOI: DOI: 10.1007/978-981-13-1262-5Online-Ressourcen:

Zusammenfassung: This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands have started using consumer awareness tags to educate consumers on the use of their products (e.g. which machine cycle and temperature they should use to wash their products, as well as the best drying conditions in terms of environmental sustainability). Consumer awareness of and knowledge on sustainable fashion is the crux of customer-centric sustainability, and several NGOs and even brands have started taking essential steps to promote thisZusammenfassung: Consumer Awareness of Sustainable Fashion- A Research Study on the Purchasing Behaviour -- Consumer awareness of sustainable fashion -- Consumer attitudes towards sustainability in clothing choices -- The Tale of the Fashion and the Consumer. Positive Change We Are All Waiting ForPPN: PPN: 1026854857Package identifier: Produktsigel: ZDB-2-ENG | ZDB-2-SEB | ZDB-2-SXE

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