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Intercultural Service Encounters : Cross-cultural Interactions and Service Quality / by Piyush Sharma

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: SpringerLink Bücher | Springer eBook CollectionPublisher: Cham : Springer International Publishing, 2019Description: Online-Ressource (VII, 101 p. 9 illus, online resource)ISBN:
  • 9783319919416
Subject(s): Additional physical formats: 9783319919409 | Erscheint auch als: 978-3-319-91940-9 Druck-Ausgabe | Printed edition: 9783319919409 | Erscheint auch als: Intercultural service encounters. Druck-Ausgabe Cham, Switzerland : Palgrave Macmillan, 2019. vii, 101 SeitenDDC classification:
  • 658.812
LOC classification:
  • HF5415.5-HF5415.53
DOI: DOI: 10.1007/978-3-319-91941-6Online resources: Summary: This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future modelsSummary: 1. Introduction -- 2. Literature Review and Theoretical Background -- 3. Intercultural Service Encounters -- 4. Research Directions and ImplicationsPPN: PPN: 1026861896Package identifier: Produktsigel: ZDB-2-BUM | ZDB-2-SEB | ZDB-2-SXBM
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