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Start-up : A Practical Guide to Starting and Running a New Business / by Tom Harris

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Management for Professionals | SpringerLink BücherPublisher: Cham : Springer International Publishing, 2019Edition: 2nd ed. 2019Description: Online-Ressource (VII, 146 p, online resource)ISBN:
  • 9783319945477
Subject(s): Additional physical formats: 9783319945460 | 9783319945484 | Erscheint auch als: 978-3-319-94546-0 Druck-Ausgabe | Printed edition: 9783319945460 | Printed edition: 9783319945484 DDC classification:
  • 658.421
LOC classification:
  • HD62.5
DOI: DOI: 10.1007/978-3-319-94547-7Online resources: Summary: Many people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every major aspect of launching a new business. Step-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing. Featuring case studies, practical exercises and tips, the book helps to demystify the process of starting a new business, giving readers the confidence to start up, and greatly increasing the chances of their entrepreneurial dream becoming a reality. It also offers a valuable learning resource for entrepreneurship and start-up clubs at universities and business schoolsSummary: Introduction -- How Good Is Your Idea? -- How Can You Protect Your Ideas? -- What Is a Company? -- How Do You Market Your Product? -- How Do You Finance Your Business? -- How Do You Create a Financial Model? -- How Do You Write a Business Plan? -- Your Role and Your Team -- Closing RemarksPPN: PPN: 1030105200Package identifier: Produktsigel: ZDB-2-BUM | ZDB-2-SEB | ZDB-2-SXBM
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