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Open Innovation Business Modeling : Gamification and Design Thinking Applications / by João Leitão

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Contributions to Management Science | Springer eBook Collection | SpringerLink BücherPublisher: Cham : Springer International Publishing, 2019Description: Online-Ressource (XV, 127 p. 10 illus, online resource)ISBN:
  • 9783319912820
Subject(s): Additional physical formats: 9783319912813 | 9783319912837 | Erscheint auch als: 978-3-319-91281-3 Druck-Ausgabe | Printed edition: 9783319912813 | Printed edition: 9783319912837 | Erscheint auch als: Open innovation business modeling. Druck-Ausgabe Cham, Switzerland : Springer, 2019. xv, 127 SeitenDDC classification:
  • 658.022
LOC classification:
  • HD62.7
DOI: DOI: 10.1007/978-3-319-91282-0Online resources: Summary: This monograph provides a new perspective on business modeling in small and medium-sized enterprises (SMEs). It builds on the theoretical framework on innovation and revisits the Zahra and George (2002) model on absorptive capacity and other related works, such as the open innovation approach initiated by Chesbrough (2003). It also introduces a new 'open innovation bridge - a Tangram model' approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs. The uniqueness of this book lies in the author's development of a gamification perspective and a tool to design open innovation business modelsPPN: PPN: 1030108773Package identifier: Produktsigel: ZDB-2-BUM | ZDB-2-SEB | ZDB-2-SXBM
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Reproduktion. (Springer eBook Collection. Business and Management)

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