Open Innovation Business Modeling : Gamification and Design Thinking Applications / by João Leitão

Von:

Leitão, João [VerfasserIn]

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Contributions to Management Science | Springer eBook Collection | SpringerLink BücherVerlag: Cham : Springer International Publishing, 2019Beschreibung: Online-Ressource (XV, 127 p. 10 illus, online resource)ISBN:

9783319912820

Schlagwörter:

Andere physische Formen: 9783319912813 | 9783319912837 | Erscheint auch als: 978-3-319-91281-3 Druck-Ausgabe | Printed edition: 9783319912813 | Printed edition: 9783319912837 | Erscheint auch als: Open innovation business modeling. Druck-Ausgabe Cham, Switzerland : Springer, 2019. xv, 127 SeitenDDC-Klassifikation:

658.022

LOC-Klassifikation:

HD62.7

DOI: DOI: 10.1007/978-3-319-91282-0Online-Ressourcen:

Zusammenfassung: This monograph provides a new perspective on business modeling in small and medium-sized enterprises (SMEs). It builds on the theoretical framework on innovation and revisits the Zahra and George (2002) model on absorptive capacity and other related works, such as the open innovation approach initiated by Chesbrough (2003). It also introduces a new 'open innovation bridge - a Tangram model' approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs. The uniqueness of this book lies in the author's development of a gamification perspective and a tool to design open innovation business modelsPPN: PPN: 1030108773Package identifier: Produktsigel: ZDB-2-BUM | ZDB-2-SEB | ZDB-2-SXBM

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