Identity constructions in bilingual advertising : a critical analysis / Songqing Li

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: China perspectivesPublisher: London ; New York, NY : Routledge, 2018Description: 1 Online-RessourceSubject(s): Additional physical formats: 113833068X | 9781138330689 | 042944771X. | 9780429447716. | Erscheint auch als: No title Druck-Ausgabe | Print version: Identity constructions in bilingual advertising. London ; New York, NY : Routledge, 2018DDC classification:
  • 659.101/4
LOC classification:
  • HF5821.5
Online resources: Summary: Introduction: English, advertising and identity -- Theoretical preliminaries: ideology, practice and agency -- Towards critical research into identity constructions -- The critical-cognitive approach -- Chinese-English bilingual advertisements as data -- The construction of modern identity -- The representation of gender -- National identity of contemporary China -- ConclusionsPPN: PPN: 1032043849Package identifier: Produktsigel: ZDB-4-NLEBK
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