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Qualitative marketing research : understanding consumer behaviour / Dominika Maison
Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Verlag: Abingdon, Oxon ; New York, NY : Routledge, 2019Beschreibung: 1 Online-RessourceISBN:- 9780429467028
- Marktforschung
- Qualitative Methode
- Marketingforschung
- Qualitative research
- Marketing research
- BUSINESS & ECONOMICS
- ethnographic research
- Consumer Behavior
- Research & Development
- focus group interview
- marketing
- marketing research
- projective techniques in marketing
- qualitative marketing research
- qualitative research methods
- 658.8/3
- HF5415.2
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