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Distribution Strategy : The BESTX® Method for Sustainably Managing Networks and Channels / by Livio Moretti

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Management for Professionals | Springer eBook Collection | SpringerLink BücherPublisher: Cham : Springer International Publishing, 2019Description: Online-Ressource (XVI, 216 p. 81 illus., 77 illus. in color, online resource)ISBN:
  • 9783319919591
Subject(s): Genre/Form: Additional physical formats: 9783319919584 | 9783319919607 | Erscheint auch als: 978-3-319-91958-4 Druck-Ausgabe | Printed edition: 9783319919584 | Printed edition: 9783319919607 | Erscheint auch als: Distribution strategy. Druck-Ausgabe Cham : Springer, 2019. xvi, 216 SeitenDDC classification:
  • 658.81
RVK: RVK: QP 621LOC classification:
  • HF5438.4
DOI: DOI: 10.1007/978-3-319-91959-1Online resources: Summary: This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworksSummary: Introduction to Distribution Strategy -- Phase 1 - Build the End-State Strategy -- Phase 2 - Evaluate Context: Transactional Analysis, Competition, Channels -- Phase 3 - Segment Channels and Partners -- Phase 4 - Commercial Terms Redesign. Phase 5 - Execute: Infrastructure and Tracking -- Common Pitfalls -- Business Intelligence -- Annex: Case Study - The Pharmaceutical Industry -- Final RemarkPPN: PPN: 1041331339Package identifier: Produktsigel: ZDB-2-BUM | ZDB-2-SEB | ZDB-2-SXBM
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Reproduktion. (Springer eBook Collection. Business and Management)

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