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Japanese Global Strategy : Overseas Operations and Global Marketing / by Katsuo Yamazaki

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: SpringerLink Bücher | Springer eBook CollectionPublisher: London : Palgrave Macmillan UK, 2019Description: Online-Ressource (XVI, 184 p. 6 illus, online resource)ISBN:
  • 9781137497383
Subject(s): Additional physical formats: 9781137497369 | 9781349698011 | 9781349698004 | Erscheint auch als: 978-1-137-49736-9 Druck-Ausgabe | Printed edition: 9781137497369 | Printed edition: 9781349698011 | Printed edition: 9781349698004 | Erscheint auch als: Japanese global strategy. Druck-Ausgabe London, United Kingdom : Palgrave Macmillan, 2019. xvi, 184 SeitenDDC classification:
  • 338.7095
LOC classification:
  • HD62.4-HD62.45
DOI: DOI: 10.1057/978-1-137-49738-3Online resources: Summary: This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today’s business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company’s corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specificallySummary: 1. Introduction -- 2. The Process of 'Monozukuri' in Global Business Environments -- 3. Hybrid Theory and Japanese Global Management -- 4. Case Studies on Japanese MNEs: Global Strategy -- 5. Prospective Global Markets -- 6. Golden Rules in Global Corporate StrategyPPN: PPN: 1045552518Package identifier: Produktsigel: ZDB-2-BUM | ZDB-2-SEB | ZDB-2-SXBM
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