Market-Value Pricing : Definitions, Concepts, and Processes for Market-Value Centric Pricing / by Gabriel Steinhardt

Von:

Steinhardt, Gabriel [VerfasserIn]

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: SpringerBriefs in Business | Springer eBook Collection | SpringerLink BücherVerlag: Cham : Springer International Publishing, 2019Beschreibung: Online-Ressource (XIII, 52 p. 16 illus, online resource)ISBN:

9783030107345

Schlagwörter:

Andere physische Formen: 9783030107338 | 9783030107352 | Erscheint auch als: 978-3-030-10733-8 Druck-Ausgabe | Printed edition: 9783030107338 | Printed edition: 9783030107352 | Erscheint auch als: Market-value pricing. Druck-Ausgabe Cham : Springer, 2019. xiii, 52 SeitenDDC-Klassifikation:

658.8

LOC-Klassifikation:

HF5410-5417.5

DOI: DOI: 10.1007/978-3-030-10734-5Online-Ressourcen:

Zusammenfassung: This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions - whether professionally or privately - to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing™ Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product’s price. This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient mannerZusammenfassung: Pricing Fundamentals -- Value Concept -- Pricing Influencers -- MVP Model -- Blackblot Market-Value Pricing™ Model Glossary -- Blackblot Market-Value Pricing™ (MVP) ModelPPN: PPN: 1048368785Package identifier: Produktsigel: ZDB-2-BUM | ZDB-2-SEB | ZDB-2-SXBM

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