Case Studies on Social Marketing : A Global Perspective / edited by M. Mercedes Galan-Ladero, Helena M. Alves

Mitwirkende(r):

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Management for Professionals | Springer eBook Collection | SpringerLink BücherVerlag: Cham : Springer International Publishing, 2019Beschreibung: Online-Ressource (XIII, 252 p. 35 illus, online resource)ISBN:

9783030048433

Schlagwörter:

Andere physische Formen: 9783030048426 | 9783030048440 | Erscheint auch als: 978-3-030-04842-6 Druck-Ausgabe | Printed edition: 9783030048426 | Printed edition: 9783030048440 | Erscheint auch als: Case studies on social marketing. Druck-Ausgabe. Cham, Switzerland : Springer, 2019. xiii, 252 SeitenDDC-Klassifikation:

658.8

RVK: RVK: QP 600LOC-Klassifikation:

HF5410-5417.5

DOI: DOI: 10.1007/978-3-030-04843-3Online-Ressourcen:

Zusammenfassung: Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the worldZusammenfassung: Social Marketing Cases: Environment -- Social Marketing Cases: Public Health -- Social Marketing Cases: Society, Culture and Education -- Social Marketing Cases: Safety and SecurityPPN: PPN: 1067369228Package identifier: Produktsigel: ZDB-2-BUM | ZDB-2-SEB | ZDB-2-SXBM

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