Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II; Paul J. Hensel
Contributor(s): Resource type: Ressourcentyp: GesamtaufnahmeSetLanguage: English Volumes: Show volumesPublisher: Fort Worth, Tex. : GCBII Productions, 19XX-Publisher: Chicago, Ill. : American Marketing Association, bis 2006Subject(s): Additional physical formats: Erscheint auch als: Marketing scales handbook. Online-Ausgabe, Ebrary Fort Worth, Texas, USA : GCBII Productions, LLC, 20XX | Erscheint auch als: Marketing scales handbook. Online-Ausgabe, MyiLibrary Chicago, Ill. : American Marketing Association, 2009. Online-RessourceRVK: RVK: QP 611 | QH 254PPN: PPN: 1109923880No physical items for this record