APA

Boyd H. W., Massy W. F., . (1972). Marketing management. New York [u.a.]: Harcourt Brace Jovanovich.

Chicago

Boyd Harper W, Massy William F, . 1972. Marketing management. New York [u.a.]: Harcourt Brace Jovanovich.

Harvard

Boyd H. W., Massy W. F., . (1972). Marketing management. New York [u.a.]: Harcourt Brace Jovanovich.

MLA

Boyd Harper W, Massy William F, . Marketing management. New York [u.a.]: Harcourt Brace Jovanovich. 1972.