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Strategies for generating e-business returns on investment / Namchul Shin, editor
Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: EBSCOhost eBook CollectionPublisher: Hershey, PA : Idea Group, c2005Description: 1 volumeISBN:- 1591404193
- 9781591404170
- 1591404185
- 9781591404187
- 1591404177
- 9781591404194
- 658.8/72 22
- 658.872
- HF5548.32
Contents:
Summary: Chapter I Customer Relationship Management -- A Strategy for Success in Electronic Commerce Nils Madeja, Detlef Schoder 1 -- Chapter II Customer-centric Internet Strategies: Achieving Competitive Advantage through CRM Calin Gurau 21 -- Chapter III eCRM Integration in E-Business: First Line of Offense to Competitive Advantage Cain Evans 50 -- Chapter IV The Effects of IT on Supply Chain Management in the Automobile Industry Ki Chan Kim, Il Im, Myung Soo Kang 86 -- Chapter V The Potential of B2B Commerce for Competitive Advantage Ronan McIvor, Paul Humphreys 102 -- Chapter VI Know Your Why's and How's -- Towards a Contingency Model for Industrial E-Procurement Jakob Rehme, Daniel Kindstrom, Staffan Brege 125 -- Chapter VII A Framework for Addressing Minority Suppliers as an E-Business Strategy Dale Young 143 -- Chapter VIII Alaska's Embrace of Digital Opportunities Ping Lan, David C. Yen 163 -- Chapter IX Strategic Success Factors for Selling Content Online: Which Success Factors will make Internet Content a Sustainable and Profitable Business? Stephan A. Butscher, Frank Luby, Markus B. Hofer 187 -- Chapter X Past Purchasing Behavior in E-Commerce: The Impact on Intentions to Shop Online TerryAnn Glandon, Christine M. Haynes 209 -- Chapter XI Identifying Purchase Perceptions that Affect Consumers' Internet Buying Thomas W. Dillon, Harry L. Reif 235 -- Chapter XII Strategic E-Commerce Aspects of the E-Banking/E-Lending Industry William T. Rupp, Alan D. Smith 254 -- Chapter XIII An E-Business System Development and Modernization Model to Improve the Profitability of Investment Decisions Bahador Ghahramani 286 -- Chapter XIV A Complementary Tele-Working Platform for Data and Voice Networks Philip Sotiriades, G.-P. K. Economou 317PPN: PPN: 086245007Package identifier: Produktsigel: ZDB-4-NLEBK | ZDB-1-NEL
Chapter ICustomer Relationship ManagementA Strategy for Success in Electronic Commerce / Nils Madeja, Detlef Schoder1Chapter IICustomer-centric Internet Strategies: Achieving Competitive Advantage through CRM
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Reproduktion. Boulder, Colo : NetLibrary, 2004. Online-Ressource. (E-Books von NetLibrary) |2004||||||||||
Nutzungsrecht: Nationallizenz Netlibrary