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The loyalty effect : the hidden force behind growth, profits, and lasting value / Frederick F. Reichheld with Thomas Teal
Mitwirkende(r): Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: EBSCOhost eBook CollectionVerlag: Boston, Mass : Harvard Business School Press, c1996Beschreibung: xii, 323 p : ill ; 24 cmISBN:- 0585056420
- 9780585056425
- 658.4
- HF5415.5
Inhalte:
Zusammenfassung: Preface to the Paperback Edition: Loyalty in the Twenty-First Century -- Loyalty and Value -- The Economics of Customer Loyalty -- The Right Customers -- The Right Employees -- Productivity -- The Right Investors -- In Search of Failure -- The Right Measures -- Transforming the Value Proposition -- Partnerships for Change -- Getting Started: The Path Toward Zero DefectionsPPN: PPN: 08630139XPackage identifier: Produktsigel: ZDB-4-NLEBK | ZDB-1-NEL
Preface to the Paperback Edition: Loyalty in the Twenty-First CenturyLoyalty and ValueThe Economics of Customer LoyaltyThe Right CustomersThe Right EmployeesProductivityThe Right InvestorsIn Search of FailureThe Right MeasuresTransforming the Value PropositionPartnerships for ChangeGetting Started: The Path Toward Zero Defections.
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Reproduktion. Boulder, Colo : NetLibrary, 1999. Online-Ressource. (E-Books von NetLibrary) |1999||||||||||
Nutzungsrecht: Nationallizenz Netlibrary