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Strategic planning for public relations / Ronald D. Smith

By: Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: EBSCOhost eBook CollectionPublisher: Mahwah, N.J : Lawrence Erlbaum Associates, c2005Edition: 2nd edDescription: xvii, 382 pages : Illustrationen ; 24 cmISBN:
  • 1410611469
  • 9781410611468
Subject(s): DDC classification:
  • 659.2
LOC classification:
  • HM1221
Online resources: Summary: Introduction; Step 1 Analyzing the Situation; Step 2 Analyzing the Organization; Step 3 Analyzing the Publics; Step 4 Establishing Goals and Objectives; Step 5 Formulating Action and Response Strategies; Step 6 Using Effective Communication; Step 7 Choosing Communication Tactics; Step 8 Implementing the Strategic Plan; Step 9 Evaluating the Strategic Plan; Appendix A: Applied Research Techniques; Appendix B: Ethical Standards; Appendix C: Sample Campaigns; Glossary; Citations and Recommended Readings; IndexSummary: Offers a new way of understanding public relations and other types of strategic communication. As an in-depth approach to public relations planning, it presents a step-by-step unfolding of the planning process most often used in public relations practicePPN: PPN: 086701533Package identifier: Produktsigel: ZDB-1-NEL
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Reproduktion. Boulder, Colo : NetLibrary, 2004. Online-Ressource. (E-Books von NetLibrary) |2004||||||||||

Nutzungsrecht: Nationallizenz Netlibrary

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