Strategic planning for public relations / Ronald D. Smith

Von:

Smith, Ronald D, 1948- [VerfasserIn]

Mitwirkende(r):

NetLibrary, Inc [oth]

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: EBSCOhost eBook CollectionVerlag: Mahwah, N.J : Lawrence Erlbaum Associates, c2005Auflage: 2nd edBeschreibung: xvii, 382 pages : Illustrationen ; 24 cmISBN:

1410611469
9781410611468

Schlagwörter:

DDC-Klassifikation:

659.2

LOC-Klassifikation:

HM1221

Online-Ressourcen:

Zusammenfassung: Introduction; Step 1 Analyzing the Situation; Step 2 Analyzing the Organization; Step 3 Analyzing the Publics; Step 4 Establishing Goals and Objectives; Step 5 Formulating Action and Response Strategies; Step 6 Using Effective Communication; Step 7 Choosing Communication Tactics; Step 8 Implementing the Strategic Plan; Step 9 Evaluating the Strategic Plan; Appendix A: Applied Research Techniques; Appendix B: Ethical Standards; Appendix C: Sample Campaigns; Glossary; Citations and Recommended Readings; IndexZusammenfassung: Offers a new way of understanding public relations and other types of strategic communication. As an in-depth approach to public relations planning, it presents a step-by-step unfolding of the planning process most often used in public relations practicePPN: PPN: 086701533Package identifier: Produktsigel: ZDB-1-NEL

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Reproduktion. Boulder, Colo : NetLibrary, 2004. Online-Ressource. (E-Books von NetLibrary) |2004||||||||||

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